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Tuesday, February 14 • 4:00pm - 4:20pm
OPEN TALK: Perception, Bias, and Manipulating Metrics

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Accurate metrics lead to smart decisions, but how do you know whether you are measuring the right things?  Human perception and bias can influence how metrics are interpreted. This presentation will help you understand the influence assumptions and biases have on metrics, and how to present credible data. Valid metrics can open lines of communication across and within teams, but it's important to make sure these metrics aren't used to shame individuals. Not only do you need to measure the right thing, you need to choose the best way to present the results in an honest and respectful manner.

In this session you will:

·       Learn what a vanity metric is and how to avoid it

·       Understand how perception and biases play a role in interpreting metrics

·       Use metrics to make informed decisions

avatar for Dawn Parzych

Dawn Parzych

Director of Product & Solution Marketing, Catchpoint
Dawn Parzych (@dparzych) is the Director of Product and Solution Marketing at Catchpoint. Dawn enjoys researching, writing and speaking about trends related to application performance, user perception and how they impact the digital experience. She has spent over 15 years working in the application performance space in a wide variety of roles at Instart Logic, F5 Networks and Gomez. |

Tuesday February 14, 2017 4:00pm - 4:20pm
DeveloperWeek Main Stage Monday: 555 North Point St, San Francisco, CA 94133 Tuesday & Wednesday: The Embarcadero San Francisco CA 94105